RW vs RunRepeat — Commerce Graph

Two outbound profiles, two operating models. Runner's World pushes 86.6% of its outbound flow into the Hearst graph itself — the commercial slice is small and intentional. RunRepeat is the inverse: pure-affiliate, 85% routed straight to Amazon and the major networks. Read the columns left-to-right — Source → Bucket → Top destinations within bucket.

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Bucket composition and commerce mix — RW vs RunRepeat

Three views of the same flow: how all outbound divides, what the commerce slice looks like, and which networks carry the commercial traffic. Each row is normalized to 100% so you can compare composition directly.

Total outbound composition

100% of each property's outbound links by bucket type

Commerce-link composition

Within the commercial slice only: Amazon, affiliate networks, retailer-direct, brand DTC

Affiliate-network composition

Inside the affiliate-network bucket: which networks dominate the wrapped traffic

Where they differ most

86.6%

of RW outbound is internal Hearst graph

vs ~0% for RunRepeat

RW is editorial-first — the publication funnels readers back into the Hearst ecosystem. RunRepeat has no parent halo to lean on.

3.1%

of RW outbound is commercial

vs 98.6% for RunRepeat

RR is a pure-affiliate operator — nearly every outbound link is monetizable. RW chooses a thin, deliberate commerce rail.

57%

of RW affiliate is Skimlinks

vs 0% for RunRepeat

Skimlinks is Hearst-owned (Connexity) and routes overwhelmingly to brand DTC — Saucony, ASICS, Puma. RR splits across Awin + Partnerize + CJ + Impact + Rakuten.